Cash Now.
BuyBack Later.

If you need cash but don't want to sell your item, we will buy it from you and store it securely for up to 28 days. We guarantee you can then
buy it back from us plus a fee for the service. It's Simple and Secure!

Get a Free Valuation
Our experts will offer you a top cash price.

Call us on 020 7734 4799 for an instant quote.

How It Works

Trust the experts for a safe and secure service

What we buy

We provide the Buyback service for luxury items such as Branded Watches & Jewellery as well as Gold, Diamonds and Luxury Handbags.

Why Choose Us?

Our values of fairness and professionalism will ensure that we deliver the highest cash price for your items and provide its complete security for the 28 days

Brick and Mortar Store
We are experienced valuers with a modern Central London boutique store, we are not just an online company.
Safe Secure Service
Your item will be stored securely on our premises under 24 Hour CCTV. Trust the experts for a first class service.
Experienced, Trustworthy Staff
Fair appraisals & professional staff that make the process of your BuyBack easy from start to finish.
Highest Cash Prices
Our service can offer you instant top cash prices for your luxury item with the easy option of Buyback.
  • I needed cash but I didnt want to sell my gold chain, so using this service gave me the option to buy it back. Would use again!

  • Great service from the staff at W1 Watches. I sold my Rolex for cash and within 3 weeks I bought it back easily and quickly


About W1 Jewellers

Trust the experts for a safe and secure service.

We are a Jewellers specialising in buying and selling luxury items. Our company has a modern centrally located store in London and an online website that displays our fine timepieces and jewellery. We ensure we provide fair prices to all our customers.

Our top priority is implementing our policies of efficiency, reliability, value, quality and expertise in offering a personalised service that will ensure complete customer satisfaction.

Visit our store

W1 Watches 28 New Cavendish Street, London, W1G 8TZ

Contact us

Call us on 020 7734 4799 or send an enquiry below.

Your form has been submitted and we will contact you as soon as possible.

Frequently Asked Questions

Common Questions

What is Buyback?

Buyback is a 28 day agreement which allows you to get instant cash fory our valuables. we’ll store it for you securely, and then you have the option to buy it back from us for a fee within 28 days. After 28 days the item will be made available for sale.

Who can apply for Buyback?

You need to be

  • 18 years old or over
  • a UK resident
  • the legal owner of the goods

What identification do I need to bring?

To comply with antimoney legislation and to help protect our customers and guard against theft and fraud we need to establish and verify the identity and address of all Buyback customers. You’ll need to bring a minimum of two recent documents, one to confirm identity, such as a passport or driving licence and another to confirm address, dated from within the last 3 months, such as a utility bill, etc. We need to check these before we can give you any cash for your item.

What items could be used for Buyback?

We provide the Buyback service for luxury items such as Rolex, Cartier, branded jewellery and Luxury items.

Where can I get my item valued?

Our experienced staff can value the item at our central London store or provide you with a free valuation over the phone, subject to inspection. Call us on 020 7734 4799

Where are items kept in store?

Your valuables are kept securely in a locked safe so you can rest assured they are well looked after.

How much will I be paid?

There is no maximum amount, but this will depend on the make and model of your item, the condition that it’s in and also if you have all of the original boxes, instructions and any cables and accessories. It’s always worth keeping the boxes and operating instructions.

I want to buy my item back, how much will I need to pay?

You will have to pay the original amount we paid you for your item, plus an admin and storage fee.

Will you carry out a credit check on me?

No we do not carry out a credit check for Buyback as we are not supplying you with a credit agreement. However, for your peace of mind, we do check all items against a national stolen goods report.

When can I buy my items back?

You can buy your item back at any time up to 28 days from the date you sold it to us. After 28 days we will put the item available for sale.

How long does Buyback last?

The agreement is for 28 days.

Can I buy my item back before the 28 days are up?

Yes, you can buy your item back at any time before the 31 days have expired. The price you pay does not change whichever day you buy back up to this point.

Can I renew the Buyback agreement?

You can even extend the agreement by a further 28 days with our renewal option. This involves paying the fee at the time of repurchase and at the time of renewal. Any further renewals will be at the discretion of the staff.

Can we help? Click on the WhatsApp icon to get a quote now.